Xbox Brand to focus more on Google/Apple than Sony?

[rocketpig]

Mr Puggsly said:

rocketpig said:

Mr Puggsly said:

I fail to see how Apple TV was a test run. Its been on the market for about 5 years and competes. Its one of few Apple products that's actually competitively priced. Apple's success primarily comes from their mobile devices and you can't really say those are crushing competition anymore. Hence, I'm reluctant to believe Apple can crush anything.

From the beginning, Apple has referred to AppleTV as a "hobby". It has sold moderately well but you could always tell they weren't really taking the device seriously.

Now we're hearing about them working on TVs and set top boxes with Siri integration, app support, and other features geared at changing the television market. We've haven't seen Apple put any real effort into televisions yet. I think it's absurd to say they'll "crush" anything but it's also fair to acknowledge that they haven't really put any effort into it yet, either.

Well if it was a test, they may have waited too long to actually compete. I mean Apple TV launched back in 2007, which would have been a good time to really try and get an edge on the market. But now there are over 200 million game consoles in homes that can stream digital entertainment. Apple really needs to do something unique to stand out at this rate.

An Apple TV box with siri and app support sounds interesting. Especially if it can play some high end iOS games and is reasonably priced. We'll have to wait and see what becomes of that.

I hear the Apple Televisions will cost $1500 - $2000. If that's true, I don't believe they will be successful.

Anyhow, I don't believe Apple has been particularly strong outside of mobile devices. I just feel they haven't proven to be the powerhouse capable of crushing competition. As some believe them to be.

Apple isn't a powerhouse in every category but they've done really well for themselves in almost every market. While the entire PC market has been stagnating, they've gone from less than a 5% share to well over 10%. That's pretty impressive. We all know how well they've done in the iOS market. They haven't lost money on a product in years. Their track record is nearly impeccable since 2001 (and very successful since 1998 or so).

Apple has proven time and time again that if a product is better than the competition, it will sell in high volume at a premium price. Televisions are no different. If they really stick the landing on the iTV, a $1500-2000 price point will be successful (though I think they'll come in more at $800-1500). On top of that, I'm sure they will release a stand-alone set top box in the $99-199 range for those who don't want a full-blown Apple television set.

Will they succeed? I have no idea. I don't know how revolutionary the product will be or if it will be at all. But at this point, it's foolish to bet against Apple.