rocketpig on 07 June 2012
| Scoobes said: Is that 'revenue per user' stat including money from advertising? The amount of free apps that have advertising on the Android market place is astronomical. |
I believe so... It claims "revenue generated". I'd believe that counts for ads as well.
But as a long-time website operator myself, I will tell you that 99% of the time, it's better to get money upfront for a paid app than to rely on ad-based revenue. It's really difficult (and your apps needs to be centered around repeated, long-term viewing... most aren't) to earn back even half the money from ads that you will get from just $1 per user.
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