> any data to backup that it is 'certainly most popular amongst younger kids'?
8-17 olds
"The Wii was on 32% of wish lists, the Sony PlayStation 3 on 19% and Microsoft Xbox 360 on 17%."
http://www.usatoday.com/tech/gaming/2007-11-19-wii-shopping_N.htm
"As for game systems, Nintendo Wii was the most popular among kids ages 8-13, as well as all girls up to age 17, while Sony PlayStation 3 came out on top for boys ages 14-17."
http://www.videobusiness.com/article/CA6479280.html
Why does everyone here assume kids nowadays play a minor role within the gaming industry? Didn't you play video games as a kid?