jlrx on 07 June 2012
I think it is entirely possible. Not just because of budget costs, but because of inflation.
Inflation will play a larger roll on the price than any development cost factor.
Think back to those stories of people buying a coke for 5 cents, crazy? but inflation is the cause, and may be in the future (of course digital distribution could offset that by saving costs, but companies wont surrender their retail presence so the cost will not be more attractive than retail)
