I know Microsoft’s struggles in Japan have been discussed ad-nauseam and the cause/s have been widely speculated. Whether it be nationalistic pride in supporting Japanese companies, a general concensus of poor reliability, an equally poor marketing campaign or even simpler a lack of interest in the games available. Whatever the reasons may be I keep looking at the weekly sales figures with a furrowed brow as to why their efforts so far have faired so poorly.
My question is; if you were Robbie Bach what would you do to increase market adoption?
If I may inject my own opinion on the matter I don’t think they’re going to see drastic changes until they make more developer acquisitions/buy well known exclusives. The contract with newly formed Mistwalker has helped, but without a pre-established history of popular franchises, it’s not enough to make the general consumer take the leap of faith.
