You know that big UFC guy that just big-upped EA sports? Here's what he said in 2009 when EA refused to put out UFC games.
How things change, huh?
"I went to EA Sports. Know what EA Sports said? ‘It’s not a sport. This isn’t a sport. We would never get involved in something like this.’ We come out with a video game and now they want to come out with a video game? (Expletive) you. All these people that want to cry and bitch, EA Sports didn’t give a (expletive) about you and wouldn’t even touch this thing with a 10-foot pole. We went out and made this whole thing happen. THQ basically put their entire business on the line. If this game didn’t work, they were in big trouble. The great thing about this business is, the UFC brand, plus stars, equals success for everybody. So when we do a video game, you’re a guy in the video game for (expletive) ever ... and you get paid off of that forever. You think Leon Spinks is getting royalty checks somewhere? I just saw a thing on him; he’s a janitor. That’s what we’re trying to not let happen to these guys."
http://www.mmamania.com/2009/07/15/dana-white-ea-sports-spurned-ufc-video-game-now-wants-a-piece-of-the-thq-money-pie/