Andrespetmonkey on 25 May 2012
| Chark said: Seems fake, but would be interesting to see a cell operating on it. Sony has done an intersecting job getting developers to code for the PS3(mostly through necessity because of install base). Since it was brought up, Vita's profitability, I have to side with Logic this time. I have yet to see any good argument that Vita is being sold at a loss. Those articles written from that Rueters interview are bunk and their claims of the Vita selling at a loss are just short of lying. That was never said by Sony and that question wasn't asked in that interview. It was just a shady attempt at feeding off hate to get hits. The cost of production breakdown is very relevant to determining Vita's profitability, and if you do some math it would be hard bent to say the 3G model wasn't selling for a profit, the Wifi on the other hand could be selling at a profit or loss. What I conclude is from hardware alone the number is insignificant at a loss or at a profit, which is a great positioning for a console. Through software and accessaries the Vita is s profit maker for Sony. |
The components in the Vita are estimated to cost around $160 (which doesn't include the costs of putting the parts together btw), now add manufacturing costs, the retailers cut, the shipping costs etc.and that price goes up quite a bit. And that's just the cost on single units. For the system as a whole you've got the R&D cost, which is huge (new OS + mass produced OLED screens added to this cost greatly I imagine), marketing and licensing.
Kaz Hirai himself said that the Vita will be profitable in 3 years.
