The interactive page layout slows down the flow of the story. Doing interactive progression works better for single panel, full page layouts.
For typical graphic novel layouts that are designed to lead the eye of the reader in a smooth flow through the page, chopping individual frames can have a jarring effect that breaks that flow.
While I realize the amount of time that goes into a typical page of a comic, the reality is most readers read through a 24 page comic in minutes so it's best to facilitate that flow rather than impede it unnecessarily.
If you want to throw in little extra hidden animations or Easter eggs, by all means great; add that extra element of interactivity, but otherwise faster flow is better. If the story leads the reader, they'll want more. And if it really grabs them, it will result in multiple reads as they wait for the next volume.
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