The problem is that data manipulation works both ways. If you are perfectly willing to manipulate the media then it stands to reason that you are equally liable to be manipulated. Any notion that this relationship should be a one way street is purely asinine. The editorial ethics we see today are largely due to the intrigues the gaming industry itself has spun. I for one feel no sympathy for Crytek it put out a representative, and then shortly afterwards tries to make the claim that the representative doesn't represent them.
When developers are running a spin racket themselves they shouldn't cry foul when the victim finds a way to turn the tables on them. Journalism cannot survive on pie in the sky fluff pieces. The profession needs great material to work from. When a journalist gets something that isn't worth anything they still have a job to do, and that isn't being a mindless mouthpiece. To put it another way if the interview had more substance on the whole then one comment out of context wouldn't have been used.
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