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Apple sell primarily to people who can afford to splash the cash on products that look cosmetically better than their competition. Apple is known for being a market leader/innovator. IPhone, IPad, MacBook/MBA all look better than their rivals. If you have the money to spare Apple products are well worth the purchase, are easy to use, high quality and have 24/7 customer support. However if you are on a budget, there are non-Apple products that will suit your needs and budget.