Yen trading below targets set by both Sony and Nintendo

[mike_intellivision]

Train wreck said:

mike_intellivision said:
What this means is higher price points and real trouble, especially for Sony. (i say this about Sony because of its overall worse state and its traditional strength in Europe).

Mike from Morgan town

PS -- The title of the OP is misleading because the issue is the Yen is rising, not falling. Hence it has a high relative value

Both Nintendo and Sony Count Europe as their largest market and both receive ~70 of their revenue outside Japan, so no one company is at a worse state when it comes to exchange rates

 

When ever the yen rises or falls aganist the euro or dollar its the inverse, so Yen trading below implies that its getting stronger.

OK. The OP title was confusing to me.

But as for markets. Nintendo has sold more Wiis and 3DSes in North America while Sony has sold more PS3s in Europe.

Europe may be a bigger market but NoA tends to sell more than NoE (or Europeans like Sony more).