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mike_intellivision said:
What this means is higher price points and real trouble, especially for Sony. (i say this about Sony because of its overall worse state and its traditional strength in Europe).

Mike from Morgan town

PS -- The title of the OP is misleading because the issue is the Yen is rising, not falling. Hence it has a high relative value

Both Nintendo and Sony Count Europe as their largest market and both receive ~70 of their revenue outside Japan, so no one company is at a worse state when it comes to exchange rates

 

When ever the yen rises or falls aganist the euro or dollar its the inverse, so Yen trading below implies that its getting stronger.