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I bought my 20'' iMac more than 5 years ago. Looks like this:

I can't speak about other Apple products as this is the only Apple product I ever bought, but my "late 2006" (Apple term) iMac is by far the most reliable and most silent computer I ever owned (very important for my buying decision as I hate computer noise). If it ever breaks I'll most probably buy another iMac. I wouldn't be surprised though if it lasts one year or even a few years longer. iMacs may not be very popular these days, especially compared to other Apple products, but they are still my most favorite product line from that company.

So my answer is: quality & reliability.