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@S.T.A.G.E

What you said may be all well and good, but you didn't actually answer the question. You just made a observation of how the other players advertised. Rather then putting forth any ideas of your own as to how Sony should advertise. I would say if anything all you said was Sony is incompetent, and far too stupid to change the way it markets its own products. All your doing is arguing that the brand deserves to fail.

I intend to make a distinct thread about this on this forum so as not to hijack this thread, and I hope you will take another stab at this question, because I think it would actually be fun to see what some people would come up with. This wasn't about observation, but how imaginative, insightful, or ingenious some here could be if they had to solve a big problem like this.