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the problem i have with the OPs line of thinking in general is that there is no way to be sure that people would play something else if these games did not exist. Would people start to play SonicAllStars or Modnation in lieu of MK?? Would people play another FPS instead of COD?? would they play Rayman instead of Mario?? Some how I really doubt it, it would be nice, but wishful thinking at best.

OT I just think COD doesnt need to be a yearly franchise, every other year sure. BUt I cant stand the IW/MW games so as far as im concerned i treat it as its not a yearly franchise. Casual sports games or what people like to play nothing we can do about that