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bouzane on 10 May 2012
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logic56 said:
bouzane said:
 


They should have researched the public in general, gamers as a whole as well as their customers who purchased either a PS3 or PSP. Hell, they should also have polled those who purchased a PS2 and not a PS3 or PSP. Sony really shouldn't be focusing on simply matching one competitor, they should have created the Vita to recapture if not exceed the mass marketability of the PS2.

they are?

PS2 came out before it's competitors and was affordable, they couldn't do that with Vita even if they wanted to.


I don't think you're understanding my point. The executive management at Sony should have commissioned market research which would have included the demographic of PS2 gamers that never purchased either a PSP or PS3/ This would have maximized the relevant market sample for the aforementioned research. Doing so would have revealed that the general public wants an affordable price point and could not care less about the Vita's system specs. This in turn would have, in the hands of a competent corporation, led to the development of a handheld with significantly weaker hardware and a much more affordable price. Additionally, it would have been possible to launch the Vita at least a year earlier. I have no understanding as to why Sony did not do this as there really should have been no concern for cannibalizing the PSP's already poor sales.

1. early launch - like the PS2

2. weaker hardware, lower price - like the PS2

It doesn't take a rocket scientist to figure out what made the PS2 more successful than its successors. It's a shame that Sony's grossly incompetent management can not figure this out.