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Saw this on Gaf.

http://www.neogaf.com/forum/showthread.php?t=459827

SEGA's mysterious new UK-based studio working on a brand new IP for Vita now has a name. The studio comprised of members from the former SEGA Racing team this new title is promised to not be a racer. The studio, according to job listings, and some dirty work by SEGA Portal.de reveals their name as Hardlight. They've even filed a trademark for their logo.

 

Searching up Hardlight reveals this job posting for a programmer from three days ago. It reads as follows:

 

SEGA is pleased to announce the creation of a new boutique game development studio, Hardlight, located in the West Midlands area of the UK.

Hardlight is SEGA’s third UK based studio and is focused exclusively on creating high quality, innovative game experiences for both current and future platforms. Their first project, due for late 2012, will be a unique action adventure developed exclusively for the brand new Sony PSVita platform.

The team was founded with the ethos of staying compact, agile and focused – combining talent from a variety of game genres and backgrounds and working closely with SEGA R&D Studio to stay at the cutting edge of developments in technology, middleware and game experiences.

Despite some earlier comments hinting that this title could go multi-platform it appears that hasn't happened. It does seems that Hardlight now has the support of the Japanese SEGA brass, so this new title may be something to look out for.

Edit*

Haven't seen it here IIRC. If it is then might as well post it again. :P