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Soleron said:

I disagree with the gimick thing. Sure, there are a lot of "gimicky" apps out there (Draw Something, Ancestry being two that come to mind that have had massive recent popularity), but there are some apps which are really improving productivity, and would be impossible for Apple to implement. Things like price checking apps, mobile banking apps (Barclay's PingIt is fantastic - I can essentially text people money, perhaps the easiest way of transferring funds ever), news and business apps, and other convenience apps (like the new Dominoes app).

You are probably right about the fact that apps, for now, are cheap, so people might not be so committed to keeping them. Most of the apps I mention are multi-platform, too. I think Apple and Google probably see this, and we'll be seeing some big pushes for app exclusvity, and for some pricier apps (Apple are already part way there with iPad in the ecosystem, with office suites and the like for a higher price).