Gnizmo on 28 January 2008
Yes but as I said if Brand loyalty was as strong as you seem to believe, it would be propelling the PS3 past the Wii in Europe, since europe is Sony's strongest market, however it is falling short, because most don't care about brand but games
He isn't saying brand loyalty will be that strong at all. He is saying it will have some effect. So far as I have read he didn't make a claim for exactly how strong or weak, but comes off as thinking of it as weak over all. You realy need to stop and read more carefully sometimes.
