Ninty: (Pro) gameplay and level design their main focus and cheap prices, excellent customer service. (Con) Gimmicks, bad online (this gen might be different), they cut support of their consoles inmediately after the next one is annunced, bad relationships with 3rd party.
Sony: (Pro) Offering good products for less money than its worth, no region lock, free and decent online. (con) They like to hide their IPs under a rock after using them as short time success or dont treat them with the served respect, their customer sercvies could improve, need betetr marketing, BC looks like a secondary thing for them now.
MS: (Pro) good marketing and reasonable price (con) few exclusives, pay for online.
I dont play much in the xbox so thats the only things i can say about them.
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