Looking at the BoM and comparing it with 3DS's, which is 103 and due to turn profit this month at $170. I think it would be safe to assume tha sony's addtional cost range from $70-100, their marketing budget was no where near the size of the 3DS's, yet Vita doesn't benefit from the same economies of scale.
From this i think its safe to estimate that the Vita is making anything between $10 profit-$20 loss on each system. Either way, its sounds like sony's in a fairly confortable position. A $20 loss will mostly be covered by the sale of a single memory card, any size. Within a year of production those $20 dollars will be negated completely.
Sony should keep the price, focus on bringing games that people care about (especially in japan), encourage indie developers to start supporting the PSN platform and move away from 6month old ps3 ports.
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