flagstaad on 28 April 2012
With the price of the pieces and adding the other cost, It is possible that Sony is not losing money on each unit, maybe even making a very, very small profit (5 dollars?). But they are in no position to reduce the retail price any time soon, unles they want to start losing a lot of money. Maybe by the holyday season they can afford to create some bundles with memory cards or even a launch game and just lose a few dollars in each unit, but it will help increase the market share.
