Estimated PS Vita bill of materials : $159.10

[Solid-Stark]

Chark said:

Solid-Stark said:

It seems like there is possibly room for a $199 price point (which you explained).

They should release a Vita bundled with a 4gb card for $199 and keep that price for 3 years. Phase out the 4gb card and make the 8gb $20, 16gb $40, and the 32gb $70.

And finally, most importantly, keep a steady stream of new releases.

P.S. Give early adopters a free SCE game on PSN

Early price cut method ala 3DS is a terrible business move for a company's credibility. It didn't do Nintendo any favors despite the high sales of the 3DS afterwords. It would especially look bad for Sony right now. There are a variety of ways they can encourage sales without drastic measures. Holiday bundles, 4GB bundles (to aid phase out), PR moves with big software releases. Dropping the Vita's price right now will remove Sony's ability to leverage a price drop in the future. A price drop would cause Vita to start selling at a loss, it is too early for manufacturing costs to shrink, which is one main deciding factor in dropping price. The only region that might receive a price drop early would be Japan since they are paying more than the rest of the world. North America has the cheapest price point right now and will be the last to recieve a price drop, or will recieve one if price drops are alligned globally. The earliest we will see a price cut on the Vita will most likely be between E3 2013 and holiday 2013.

I see what you mean. But that's why I said they would need to keep the price point of $199 for atleast 3 years (Even Microsoft has kept the 360's price for years now). That would include a slim Vita. It would be a safer gamble to get it's install base healthy in it's earlier years than later. (Imo)