R&D costs are done and paid for. Every quarter that passes with R&D personnel on project (and I believe the PSV had been in development dating back to at least 2008, probably earlier) go down in the books as quarterly expenses. It's not like new projects build up some sort of bill paid for on credit that has to be paid off once the product ships.
The marketing budget was actually fairly low keyed in terms of expenditures which may just reflect the importance (or rather lack of) the PSV has for SCE's immediate and long term plans. Not exactly confidence inspiring, but many are of the notion that it's the games rather than the hardware that should ultimately be advertised, and until those compelling titles are available, there's no sense in spending even more to promote that which is not yet available, even if that approach did pay off massively for MS and Kinect. Regardless, whatever SCE spends on marketing does go into the cost of every unit sold at retail, which is yet another reason why it makes little sense to sell at cost, or at a loss, even when that business model has worked in the past.
But one has to acknowledge there is a massive difference between selling a piece of hardware with a BoM of $159 for $299 versus a BoM of $840 for every PS3 sold at $599 on launch.
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