I enjoyed playing Uncharted 1 & 2 but have just not got around to picking up number 3 due to other games taking a priority but for me the game just doesn't have the mass market appeal of some of the brands that outsell it. The obvious comparison for me is Tomb Raider in the genre and I feel that had a lot better brand appeal to both male and female audiences where as Uncharted is targetting a specific demographic that just isn't as broad on the PS3 as it is on the 360 for example.
I'd say they got the marketing of Uncharted 2 and 3 spot on but cocked up the first games marketing which is why it was relatively poor sales at the start then great legs through word of mouth. I honestly don't think you could ask for that many more sales though from a new IP this generation and it's in a very strong position to kick start the PS4 off with a bang!
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