TC...
They spent 7.82 million dollars in the UK alone. They were also running ads on youtube nonstop, were running ads in America like crazy (They had a commercial during the freaking NFL kick off between the Packers and the Saints), marketed it like crazy in Japan (the got Harrison Ford to actually promote the damn thing), and they had a partnership with Subway to promote Uncharted 3. It wouldn't surprise me if their marketing campaign ran them around 20 to 25 million dollars. I'm sorry... but this isn't Halo (Halo 3 had a 100 million dollar marketing campaign... only it sold near 15 million copies, so they easily made that back), Grand Theft Auto, Call of Duty, or Mario. People will either buy a game or they won't... so when you reach a certain point, you just have to call it quits with the marketing.
They can't be stopped...
