Sony actually did a very good job advertising Uncharted, especially 3. Here in London it was on the side of buses, there were billboards advertising it EVERYWHERE and the TV adverts were on so often they started irritating me.
What Sony need to advertise better is God of War, I don't know about the rest of the world but the advertisement here in London was abysmal for GOW3, I saw an advert on TV ONCE and not one billboard or side of the bus advertisement. It also released during a PS3 shortage and was hardly bundled at all worldwide unlike LBP/UC3/R:FOM/Motorstorm which all sold extra well due to mass bundling. I'm amazed that it has managed to sell about 4.5m in just 2 years and still on it's way to be the first in the genre to pass 5 million, if it had the support UC3 had it would've sold well over 6 million by now and could've had a small chance at reaching 7 million. Let's wait and see how well Sony advertise God of War: Ascension, it'll be a better effort than they did with GOW3 but not a scratch on Uncharted 3's very good marketing campaign, and I bet they're not going to bundle it again either like they didn't with GOW3... Sony Playstation is run by absolute morons, they'll never have another 7.5m+ franchise outside of GT because they make too many exclusives and don't bother advertise 95% of them well enough.
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