Akvod on 23 April 2012
You could spend a shit load on marketing.
And not make money like EA.
There's a thing called diminishing marginal returns. Ask yourselves, how many more copies would Sony had sold per million dollars it spends? It probably wouldn't have been enough to justify the cost. If getting the most sales was the sole metric you guys are looking at for success, then all companies should just spend their entire budget on marketing, rather than say, developing new games.
