Sony did not properly market Uncharted

[Jay520]

kowenicki said:

Jay520 said:

kowenicki said:
Uncharted 3 had the biggest marketing budget in the UK that Sony has ever spent on any single game....

Sony market the Playstation brand like crazy in Europe and this game too had a very high profile campaign.

I think HappyDolphin meant that Sony should have marketed Uncharted as a movie.

They pretty much did in the UK

The trailers were big scale and showed gameplay and cut scenes and it def had a blockbuster feel to the ad campaign.  It actually felt like a movie ad.

They marketed it perfectly in the UK imo... they actually did what they are often accused of not doing.  Noting ethereal, nothing smart... just good advertising, tv ads, billboards and cinema.

Yeah, Sony typically has good marketing for their high-quality games. It's the mid-quality games that miss out on marketing love.