Well i guess a little more could have been done, but i think Uncharted (and its reputation amongst gamers) is able to speak for itself, and if there are people who do own a PS3, someone will have at least TALKED to them about Uncharted., and regarding shadow of the colossus: Gamers are ignorant about things that dont strike their fancy from the beginning. And i think we cant blame people who bet their money onto the next iteration of a known franchise, instead of risking a mis-purchase. (Oh, and while i agree that SotC is BRILLIANT, i can see why many people dont care about it. some just need nonstop fast paced action.)