New York Times: Sony Is 'In the Fight of its Life'

[theprof00]

Nsanity said:

IGN

The New York Times' Hiroko Tabuchi recently penned a scathing article (via Games Industry International) about Sony entitled "How the Tech Parade Passed Sony By." Within, Tabuchi draws some stunning conclusions about the once megalithic Japanese electronics company. 

Tabuchi cites new Sony CEO Kaz Hirai's proclamation that Sony must chart a new course, noting his quote: "I believe Sony can change." But as Tabuchi herself states, "Outside Sony -- and inside it, too -- not everyone is quite so sure. That is because Sony, which once defined Japan's technological prowess, wowed the world with the Walkman and Trinitron TV and shocked Hollywood with bold acquisitions like Columbia Pictures, is now in the fight of its life." 

She also points out the confusing nature of Sony's electronics catalog, which totes "10 different consumer-level camcorders and almost 30 different TVs," which flabbergasts customers. "Sony makes too many models, and for none of them can say, 'This contains our best, most cutting-edge technology.' Apple, on the other hand, makes one amazing phone in just two colors and says, 'This is the best,'" Tabuchi quotes ex-Sony executive Yoshiaki Sakito as saying. 

This is what I've been saying. They need to cut down on their models and figure out what to do with those manufacturing lines.