Don't let Michael Bay ruin it!
Microsoft should really think about building their own Movie studio. Make it small (not Disney, Universal or WB style) but with 3-4 movies per year. These movies should be big budget though. I know this means that they are facing high risks.
Look at Alan Wake, this would work with a 40 million USD budget and really push the franchise:
The we have Gears of War, which would be a nice Action-movie with a high budget and of course Halo.
This is something where Sony fails IMO. They have their movie-studio but can't make the Playstation benefit from it.
Imagine not having GamePass on your console...







