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kowenicki said:
The basic fact is that the VGC numbers say that there is still 500,000 on shelves today from the shipments sent out before the end of Dec.... and yet retailers ordered a further 1.4m during the quarter. So boxes have been in store warehouses for 3 to 4 months but they still want more... Its madness.


You are right. Inventory holding costs is very expensive, and considering the stretched margins retailers are facing in todays tough economic environment, it is truly mad to think they would incur these massive costs.