Frank_kc said:
DirtyP2002 said:
Seece said:
EDD operating income decreased reflecting lower revenue, payments made to Nokia related to joint strategic initiatives, and higher other operating expenses. Research and development expenses increased $100 million or 35%, and sales and marketing expenses increased $79 million or 50%, primarily reflecting higher headcount-related expenses. Cost of revenue decreased $80 million or 6% primarily due to lower volumes of Xbox 360 consoles and standalone Kinect sensors sold, offset in part by payments made to Nokia
Explains the losses |
thanks. nice info.
In the past 2 years we had 0.925 million consoles in stores. Now we are at 1.89 million, with a new SKU launching the next week or 2. Very close to 1 million undertracked IMO. 800k - 900k is an educated guess.
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so in which region 360 is undertracked? Not USA for sure based on NPD numbers. And I dont see how it suddenly started to pick up in Eurpoe for no reason.
I can only guess that MS is planning a price cut soon maybe by E3 and retailers were sold on this to buy more consoles.
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maybe a split between Europe and emergin markets like Brazil.
http://www.gamasutra.com/view/news/127334/Microsoft_To_Manufacture_Xbox_360_In_Brazil_Reduce_Local_Price.php
Even IF there will be a pricecut at E3, we still have 2 million consoles sitting in warehouses and stores worldwide for 2 months. This is ridiculously expensive.
