Chark said:
There are so many ways a price cut can be avoided. Software releases. Bundle incentives, even a temporary holiday price cut. I came up with an interesting concept that involved an exclusive Call of Duty game releasing during the holidays that would be free during the month of December for CoD Elite subscribers. Essentially low cost via digital distribution, huge PR stunt, bolster Elite membership numbers, and firmly stock Vita with CoD fan base to ensure profitable leg sales from word of mouth/popularity of the game as well as massive potential for a future game most likely one year later during the holidays. Obvious benefits for Activision, obvious benefits for PlayStation. The CoD fan base is huge and the incentive for a free game fully supported by Activision would draw plenty of people to buy a Vita. Having this as an E3 announcement will keep sales up all through to the rest of the year. Mix that with a holiday bundle and good luck getting a Vita in December. A price cut is not in Sony's best interests. I still believe it was a big mistake for Nintendo to do it, a temporary holiday price cut would have been a smarter move. Then again releasing the console at $200 should have been their plan from the start. |
That's a very optimist scenario, but it's activision, they will focus more in the homeconsoles version than handheld, it's safer and ensure more profit. I see the next CoD on vita togheter with consoles, but nothing astounding from PR outside " For the frist time CoD on the palm of your hands with 2 sticks". I dont think it will be enough to move their fans to the mobile market. Would be a million seller for sure, but it wont boost hardware abruptly. They need a LOT more software outside of niche games tough, i agree on that.
I consider the price cut their most viable option in holidays if ther's no big hits for holiday seasons announced at e3 or tgs.