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Sony isn't in a position to start charging for their online service. All they need is a better marketing campaign for the current PSN. However Sony can't seem to find magic in that anymore and Kevin Butler cost too much for them to keep.

It sad but I believe putting a price tag on PSN will have more consumers leave PlayStation gaming. Microsoft already has the experience and dedicated userbase that will pay for online services like Xbox Live Gold. Sony trying to compete with that will ultimately lead to failure.