Nintendo of course.
Nintendo is why I'm still gaming today, they are the one that introduced me to video games.
It is also the company that feels fresh every gen, hardware-wise.
Nintendo is the company I find the most costumer-friendly. (Club Nintendo, good costumer service, good image)
They give gamers games, not multimedia powerhouses.
Satoru Iwata (good fellow)
They have the best IPs. Some will say that they are the same since the NES. It's because they are video game legends that are part of the media's history.
Buying Nintendo stuffs fells good. I feel like I'm contributing to a game-devoted company, not a multinational like Sony or Microsoft.
Microsoft makes you pay for everything (live, adaptor for kinect, HD-DVD player, DLC, harddrive, Wi-fi adaptor) Poor IPs in my opinion (shooters)
Sony mess up with everything (announce 1080p, 120 fps, 4D, worst costumer support, too much emphasis on specs rather than games, remove Linux and PS2 compatibility, have to rebuy PSP games for your Vita, worst advertising out there) They are in trouble for a reason
AND: There's no other feeling as unboxing a new Nintendo system, trust me!
