Sony sees record $6.4 billion net loss, to take tax hit

[DirtyP2002]

logic56 said:

flagstaad said:

Galaki said:

Sony set themselves up to be seen as trying the loss-leader route. Of course, people are going to expect the same for PS4.

The question now is, Can they afford it again? and what will happen to their sales if they don't?

see Vita...

also going for a loss leading stragey does NOT mean you have to lose 250 dollars per-console, they can make a massively powerful console and only lose 25 dollars per console

I think the only manufacturer that is financially able to build a very powerful console and sell it at a loss is MS. They could really piss on everyone's parade by selling a much more poweful console than the Wii U and the PS3 for the same price. Of course this is always a high-risk move and the content (mostly games :D) have to show that as well. Otherwise MS might get in the situation Sony was in this generation.