This post on another forum explains it very well.
"EA is running a campaign to stop bigotry (funny stuff, eh?) with some site that is essentially an ineffective circlejerk (think internet petitions, circa 2007).
EA is trying their best to pin any sort of distaste on their latest games (particularly Biowares) from a few people going a bit too far with their personal agenda. In order to compete with the small minority who actually are homophobic and displeased with these games, they've started this big stink over yonder. Their goal is to get 75,000 people to support their campaign.
However, very quickly it's been noticed that EA took it upon themselves to stuff their supporters with the aid of bots. Don't believe me?
Refer to this image and this one too
Humorously enough, after EA initiated this campaign, a rival one sprang about who "...seek to make it known that EA is hated for its business practices, NOT pro-LGBT features in games." If you feel inclined to, do support them, it's free no less!
If you'd also like, you're very welcome to side with Roland from Poland or Eden From SwedeJAVASCRIPTERROR{2} if you so please. Or ignore it completely!
Excuse me for any sloppy writing, I haven't slept in about 12 days. I'd love to hear all your thoughts on the latest debacle from our most hated company."
This is a new low for EA.
Just a few weeks ago we got a former EA employee explaining he was payed to troll on forums.
