Apple, by a lot. In the upcoming year, Apple has the possibility of pushing its per unit share price over $1000, this would move its market cap north of $1 Trillion dollars, making it not only the most valuable company in the world, but the first trillion dollar company in history.
As far as lasting appeal, Coca-Cola, it has stayed relevant for over 100 years with no signs of slowing. American coke sucks because it has corn syrup/sugar. If you live in the US, look for a Mexican Grocer near you, they typically sell the Mexican mix of Coke that has real cane sugar, and is bottled in glass. The taste is MUCH better, still unhealthy, but as an occasional treat it is very nice.







