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How high is the king fallen when it needs to use Samsung panels, once a cheap brand 10 years ago. Sony was the innovator, investing heavily in OLED screens and bringing the first OLED tv 4 years ago, now Samsung and LG will release the first big OLED tvs while Sony is always wasting its time a newer technology without exploiting the former, they're already talking about Crystal LED. If they only just go with OLED along with Samsung and LG.