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o_O.Q said:
so the controller will probably retail for around what we pay for controllers today, thats good i actually thought it would cost near $100

They're not going to sell the controller at material costs.

Xbox360 controllers, for example, cost about $11 to make, yet they sell for a much higher proce than that. I saw an article on Wiimotes and PS3 controllers too that were similar but I can't find them atm.

This is due to the fact that manufacturing these thing isn't just about cost of materials, it's also about R&D, packaging, shipping, retailer's cut, and most of all, profits.