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What are they going to do with the money that would actually have any impact?

The "Obesity Epidemic" is such a frustrating problem because on the individual level it really isn't that hard of a problem to solve; do some sort of resistance training to gain 5 to 10 pounds of muscle, do mild to moderate aerobic excercize for 30 to 60 minutes 3 to 6 times per week, and eat healthy foods until you're satisfied (not necessarily full).

Everyone knows how to solve the problem, and yet nothing changes because it is nearly impossible to motivate someone to do the right thing when so many people are promising (impossible) quick fixes ...