NeoRatt - Xbox 360 IPs will get hyped, just like PS3 IPs.
This year alone, you have Fable 2, Banjo Kazooie 3, Alan Wake, and Ninja Gaiden 2 - Of those, only NG2 isn't coming either from a previously huge seller (such as Fable's 2.9m units sold), or a huge old Xbox IP (such as Alan Wake being developed by Remedy, makers of the Max Payne series which sold very good on the Xbox and PS2).
Microsoft has the cash to hype games out - do you remember Gears of War? That was a totally untested IP, and Microsoft hyped it so well, it's wound up near 5m units sold.
Microsoft knows what it needs in it's lineup, and this year is by far the most diverse year for a Microsoft console's gaming library, and IMO, much more rounded than any others. We're getting AAA horror, shooter, RTS, JRPGs, WRPGs, action/adventure and platformers that the PS3 and Wii aren't getting. One can argue GT5 will be huge, but there's no date for it (2009?).
I still see this being Microsoft's biggest year yet, since the games are so Japanese and European centric with games like Ninja Gaiden 2, Alan Wake, Tales of, and Infinite Undiscovery all being exclusive.
Back from the dead, I'm afraid.
