PlayStation 4: Sony “confident” of pre-Xbox 720 release

[DirtyP2002]

drkohler said:

DirtyP2002 said:

For comparison, MS Marketing Budget is 1 billion USD / year for the whole company.

When you pull numbers out of your **, try to stay at least a little in reality....

"Microsoft, which also serves as a vendor for most media shops, ranks No. 32 on Ad Age's 100 Leading National Advertisers report, with its domestic advertising budget alone totaling more than $1.1 billion."

That's 1.1 billion for you. In the US alone. On media advertising alone.

I had the very same number, but thought it was for their global business.

*edit* found my mistake. Thank you.

 

*edit²* Title of your article:

Microsoft Splits $1B Media Duties Between Starcom MediaVest, Universal McCann

in the text:

In a statement, Universal McCann said it is "proud of everything we have created together with Microsoft and we will continue to serve them proudly globally in the more than 35 markets around the globe."

--> not US alone?!