PlayStation 4: Sony “confident” of pre-Xbox 720 release

[DirtyP2002]

VGKing said:

kitler53 said:
i'm just going to assume this true specifically so i can say...

MS WINS CURRENT GEN!! first to launch, last to replace just shows how much more longevity that bad boy had!

When PS4 launches it won't replace the PS3.
PS3 will continue being supported for years.

If anything shows longetivy, its PS3 sales at this time of year which are higher than the 360 without tons of advertising.

where have you been the past years?! This time of the year means nothing saleswise. Look at last year, the Xbox 360 outsold the PS3 for the whole year during the holiday season. The years before the Wii did the same thing with both competitors.

And this advertising nonsense need to stop as well. They spent 5,000,000,000 USD (5 billion) on marketing in 2010. They are the mainsponsor for the UEFA Champions League directly advertising the PS Vita or the Playstation 3 (or the Playstation brand before) since 1997. They just paid some extra cash to expand this partnership for the next 3 years. Sony was the mainsponsor for the FIFA World Cup in South Africa, too. Don't act like this little poor kid Sony is being pushed by the rude and rich bully MS. 

For comparison, MS Marketing Budget is 1 billion USD / year for the whole company. Of course the Xbox 360 is a much smaller part for MS than the PS3 is for Sony. If this reflects for the marketing budgets as well, Sony is probably spending more cash on marketing the PS3 than MS for the Xbox 360.