I don't know how on disc "DLC" can be defended. Other shady things I can at least relate to and see where they're coming from. With this, I can't.
Online Pass? It's free and it helps developers get money from used game sales. You want to play on their servers? Buy new or pay a fee. I'm okay with that.
Paying for cheat codes? You want to "break" a game that they spent time tweaking and developing? A small fee.
Day one DLC? Maybe it couldn't fit on the disc. Maybe it was intended to be on the disc but it wasn't ready in time. As long as the game is complete, it's okay.
Late DLC? I love it. You get more story, new levels, new powers, or whatever. You completed the game and you were satisfied. You want a little bit more, it's here. If not, it's no big deal. You finished the main experience.
On Disc DLC? This is some bullshit. They finished the content on time. They were able to fit it onto the disc. You purposely withhold it from the player and sell it to them as if it were some add-on bonus.
Like I said in another thread, if Capcom just came out and charged $80 for Street Fighter x Tekken, Super Street Fighter 4, or Marvel vs. Capcom 3, I could respect them a little bit more. It's the fact that they insult our intelligence that offends me. This content is on the disc I purchased but I can't take it to my friends' house? I can't use it if I don't have the internet, even if I payed for it? That's bull! And they've (not just Capcom) gone from charging for superficial stuff like costumes to key parts of the game. Game modes, characters, powers?
I don't like what my hobby has become.
