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I think it all comes down to the price. Make it even and Playstation 4 should win if this generation is anything to go by (which it isn't?).

Of course software matters a lot too, but we don't know anything about them yet. What we do know is that PS3 would have sold more than X360 by now if their price tags would've been even throughout the generation.

We know nothing (lol), but I predict Xbox 3 will win. If not by sales then by profit margin.