That's ridiculous and it's the consumers trying to benefit from the situation.
I don't like EA or many of it's unfair tactics, but this is too much pressure from the consumers.
If I buy a game and I didn't like it, it's my issue and unless the game is broken or barely playable, the publisher or the developer should not take any blame, especially if, as many people say, the overall package is pretty good and your only problem is the ending.
I had a ton of games that had a pretty average ending, or that were terrible from start to finish, but it was my problem as a consumer for buying the game in the first place, or actually, overhyping it or having my expectations too high.
It's the same example as some user I don't remember said a while ago. If you go to a restaurant, you always have to pay, even if you didn't like the food or the service. They are not going to refund you because you didn't like the food, or in this case, the dessert.
