neerdowell on 19 March 2012
If I remember correctly, the number four in Japanese (shi) is pronounced in the same manner as the word for death; therefore the number is considered a bad omen. There actually is a good chance the number will be skipped but the Playstation brand is likely still strong enough in Japan to weather the storm.
I honestly think they should try something new to try and distance themselves from their image problem in the west, though it is unlikely to succeed given that the image issue is attached to Sony themselves.
How do you breathe again?
